Oncologist Multichannel Insights

August 27, 2016

Data and insights to create multichannel experiences for oncologists that drive results

DRG Digital’s oncology digital research, insights and advisory services help oncology marketers:

  • Plan  multichannel engagement for oncologists
  • Identify the best opportunities for value-added services
  • Create tablet rep experiences that drive behavior among oncologists

Insights founded on Taking the Pulse® and ePharma Physician® studies from Manhattan Research, a DRG Digital brand.


Our insights and analysts help you make better informed decisions for reaching and engaging oncologists, covering areas such as:


Multichannel engagement

  • Channel planning
  • Websites & portals
  • Content marketing
  • Video
  • Mobile
  • Social
  • Email
  • Search
  • Tablet reps
  • KOLs & influencers
  • EHR engagement
  • Much more

Emerging trends

  • Beyond the pill technologies
  • Remote care and telehealth
  • Virtual reality
  • Supporting qualitative/value-driven measures
  • Impact of formulary restrictions on prescribing
  • Much more

Oncologist segmentations:  Oncologists (all), Medical oncologists, Hematology oncologists

Patient segmentations:  Cancer patients (diagnosed in past 3 years), breast cancer patients, prostate cancer patients, skin cancer patients, cancer caregivers

Learn more about coverage for 25+ other specialty types

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