ePharma Physician® - Manhattan Research

August 27, 2016

Research and expertise to create effective rep and multichannel HCP experiences

ePharma Physician® research, insights and advisory services helps pharma:

  • Increase rep effectiveness by understanding how physicians want to interact with reps and what impacts prescribing
  • Align multichannel planning and budget to physician behaviors, content and service needs, and influences
  • Prioritize beyond the pill services by uptake and prescribing influence
  • Benchmark how physicians rate their digital initiatives vs. competitors

Coverage for 25+ specialties



Our analysts provide brands answers to questions such as:

  • What information and services from pharma will create the strongest digital engagements with physicians?
  • Which pharma tools and resources are critical to help physicians achieve their practice's key care metrics and goals?
  • Which pharma companies provide the best-in-class digital offerings to support physicians' various resource needs?
  • What is the level of HCP demand and impact for personalized website experiences?
  • How can sales reps utilize in-person meetings to move the needle on HCP multichannel engagement?
  • How widespread is physician adoption of pharma remote detailing programs, and in which clinical scenarios do HCPs turn to these services?


Strategic planning topics covered in the research:

  • Pharma rep relationship
  • Optimizing F2F rep meetings
  • Remote detailing
  • Pharma websites
  • Digital content planning
  • Personalized digital experience
  • Branding and sponsorship attitudes
  • Patient relationship and beyond the pill resources
  • Practice profile and demographics



Specialties covered:

  • Allergists
  • Anesthesiologists
  • Cardiologists (interventional & non-interventional)
  • Dermatologists
  • Emergency medicine
  • Endocrinologists
  • Gastroenterologists
  • Hep C - diagnose, manage or treat patients with Hep C
  • Hospitalists
  • Infectious disease specialists
  • Nephrologists​
  • Neurologists


  • Obstetricians/Gynecologists
  • Oncologists (hematology & medical oncology)
  • Ophthalmologists
  • Pain management specialists
  • PCPs (GP/FM/IM)
  • Pediatricians
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons - General
  • Surgeons - Orthopedic
  • Urologists

Contact us to learn more about the study and how our analysts can help your planning:

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