ePharma Consumer® - Manhattan Research

August 27, 2016

Research and expertise to help pharma brands build stronger relationships with patients

DRG Digital’s ePharma Consumer® research, insights and advisory services help pharma brands:

  • Understand how patients want to interact with pharma companies
  • Plan multichannel and content strategy and tactics by disease state
  • Determine which digital investments will drive results

Coverage for 50+ disease states

Our analysts provide brands answers to questions such as:

  • Digital channel strategy: What are the key online channels for pharma content distribution across the patient journey? What type of information and resources do consumers want across digital channels from pharma? How does digital channel usage impact health-related actions? 


  • The prescription journey, from pre-Rx to medication adherence:  What channels are most impactful in driving specific drug requests? Where do patients go after receiving a prescription from their doctor? What types of information do they research and how does this impact decisions to fill a prescription? What are the causes of non-adherence and how can pharma support medication compliance? 


  • Value-added services and patient support: At what point along the patient journey is the need for pharma patient support strongest? What type of patient support services is most in demand, and what are the best distribution channels for these resources?


  • Promotional tactics: What types of prescription drug ads are consumers most receptive to? Which are most relevant to consumers? How impactful are digital advertising campaigns in activating consumers, versus DTC TV? 

Disease states (US):

Patient, Caregiver & Rx taker segments

  • Acid Reflux
  • Acne
  • Age-related Macular Degeneration
  • Allergies
  • Angina
  • Arthritis
  • Osteoarthritis
  • Rheumatoid arthritis (mild, moderate-severe)
  • Psoriatic arthritis
  • Parent to child with child ankylosing spondylitis
  • Parent to child with juvenile idiopathic arthritis
  • Parent to child with plaque psoriasis
  • Parent to child with Crohn's Disease
  • Arrhythmia
  • Asthma (mild, moderate-severe)
  • Atrial Fibrillation
  • Autism
  • Atopic dermatitis
  • Bipolar Disorder
  • Cancer (diagnosed past 3 years)
  • Breast Cancer
  • Prostate Cancer
  • Skin Cancer
  • Chronic Pain
  • Chronic Bronchitis
  • Chronic kidney disease
  • COPD


  • Crohn's Disease
  • Cystic Fibrosis
  • Deep Vein Thrombosis
  • Depression
  • Diabetes (T1 & T2)
  • Eczema (mild, moderate-severe)
  • Emphysema
  • Epilepsy
  • Erectile Dysfunction
  • Fibromyalgia
  • Generalized Anxiety Disorder
  • Glaucoma
  • Gout 
  • Growth Hormone Deficiency
  • Heart Attack past 3 years (ages 45+)
  • Heart failure
  • Heart Disease
  • Hepatitis C
  • High Cholesterol
  • HIV or AIDS
  • Insomnia or Sleep Disorder
  • Irritable Bowel Syndrome
  • Low testosterone
  • Migraine
  • Multiple Sclerosis
  • Osteoporosis
  • Organ transplant recipient
  • Overactive Bladder or Urinary Incontinence
  • Overweight or obese (Weight management or obesity for info seekers)
  • Psoriasis (mild, moderate-severe)
  • Stroke

Contact us to learn more about the study and how our analysts can help your planning:

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