Research and expertise to engage and activate your patients along the patient journey
DRG Digital’s Cybercitizen Health® research, insights and advisory services help pharma brands:
- Understand their patients’ challenges and concerns in today’s healthcare climate in order to be more a more relevant brand
- Align multichannel and customer engagement spending to patient behavior and influences across their health journey
- Plan for how digital disruptors such as telehealth, AI, voice assistants, chat bots and other emerging tech are impacting their audiences’ behavior – and prioritize where to focus now vs. the future
Coverage for 5 countries and 50+ disease states
Our research and analysts provide data-driven answers to your questions around:
Technology and media behavior
- Devices owned (e.g., smartphone, tablet)
- Devices used for health info-seeking
- Locations smartphones used for health info (e.g., at home, at the doctor’s)
- Adoption of emerging tech such as health wearables, smart watches and “smart speaker” devices (e.g., Amazon Echo)
Healthcare system issues and concerns
- Attitudes and concerns around healthcare system changes
- Emotions regarding emerging health policy changes
- Attitudes around healthcare costs
- Sources used to research health costs and ways to save
- Awareness of Rx savings programs provided by pharma
Health and treatment decision-making
- Involvement in treatment decisions
- Attitudes towards online info in decision making
- Discussing online info with HCPs
Health news
- Methods of getting “daily news”
- Health news consumption behavior (e.g., skimming headlines vs. active reading)
- Attitudes towards health news and “fake news”
- Trust in various sources vs. pharma
Health info-seeking
- Reliance on search engines
- Topics most searched for (e.g. symptoms, insurance, clinical trials)
- Top online sources used for health info
- Specific health websites and newsletters used (e.g., Drugs.com)
Digital health journey
- Specific online behaviors at key health stages
- Reliance on online resources and most influential source by stage
- Impact of online info on health decisions
- Websites used to decide which doctor to see
Social health behavior
- Top social networks for health
- General social networks vs. health-focused communities
- Facebook and newsfeed behavior
- Trust in social media compared to 2 years ago
- Types of content viewed vs. shared
- Drivers to sharing health info
- Following influences and impact on health behavior
- Actions taken after using social for health
Patient centricity
- Interest in personalization and “one-stop shop” health info storage
- Key features of a “good experience” at the doctor’s office
- Expectations when looking for health info online
- Attitudes towards pharma and customer experience
Point of care everywhere
- Role that digital is playing at the doctor’s office
- Resources interested in receiving via email post appointment
- Online info accessed at the doctor’s office
- Patient portals and features used/interested in
- Online communication with HCPs (e.g., email, portals, video)
- Virtual consults and reasons for using
- Methods for tracking health measurements (e.g., smartphone, wearables, paper)
- Sharing health measurement with the doctor
Voice assistants and automated customer service
- Voice assistants by brand (e.g., Siri, Alexa) and tasks used for
- Interest in using voice assistants for various health activities
- Attitudes towards voice assistants
- Attitudes around human vs. automated/chat bot customer service
Health profile and demographics
- Diagnosis with a chronic condition or rare disease
- Type of health insurance and company
- Medication profile
- Employment status
- Education
Coverage for some topic areas varies by country
Countries covered: United States, United Kingdom, France, Germany, Spain, Italy
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Contact us to learn more about the study and how our analysts can help your planning:
