By Jeffrey Wray, Digital Analyst
We’ve just completed our ePharma Physician® 2016 study, which takes a deep dive into physician use of, and demand for, digital pharma resources. The overarching theme of this year’s study was this: Physicians want and increasingly expect pharmas to provide digital tools that go beyond product info, including patient resources such as patient education and patient support programs, as well as beyond the pill services and additional content. We also found that sales reps can play an instrumental role in driving utilization of pharma digital assets, so brands should incorporate these offerings into details in order to maximize investment.
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How do these trends play out for your specialist audience?
What beyond the pill services and value-added content will drive results for your brand?