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Infographic: Docs doubt the power of healthcare's plan + PBM mergers
U.S. physicians are skeptical that mergers of PBMs, health plans and provider orgs can lower costs and improve care.
Healthcare's mega-merger-mania is catching. Docs are immune
Among the promises of mega-mergers like CVS-Aetna and Express Scripts-Cigna are lower costs for consumers and improved care through tech. Physicians -- especially older ones -- aren't buying it
Infographic: The 3 Digital HCP Trends you need to know
Infographic highlighting 3 digital HCP trends physician marketers should be aware of
How to build cred and better engagement with the busy U.S. physician
2018 physician research reveals how pharmaceutical brands can build trust with physicians via the sales force, remote detailing and better website content
Ready for voice search and virtual assistants? Physicians are
The way doctors search for information is evolving to include voice search through virtual assistance. Here's what multichannel pharma marketers need to know as HCPs move from search to Siri.
Brand planning – 3 steps to immerse HCPs in your digital ecosystem
Brand planning – 3 steps to immerse HCPs in your digital ecosystem
Paging Dr. Siri: Physicians and the rise of voice assistants
How are physicians using voice assistants like Siri and Alexa – and what does this mean for pharma brands?
Webinar: Best practices for global physician engagement and tailoring programs by country
Learn key trends from Taking the Pulse Global study across 28 countries, and best practices for global physician engagement
Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds
Doctors want help from pharma in making decisions and caring for patients. Instead, they’re getting ads, according to findings from Decision Resources Group’s Manhattan Research
Physician digital infographic - 3 must dos for physician engagement
Taking the Pulse® U.S. infographic highlights 3 key takeaways for pharma marketers to consider as they plan their physician engagement.
Five things pharma should know about cardiologists
Five key things pharma should know about cardiologists from ePharma Physician
EHRs eat up more and more HCP time, but physicians still want outside support resources
Want to better engage docs outside EHRs? Offer them quality digital patient education on your website
Doctors want more from pharma online
AMA CEO Dr. James Madara’s remarks last week decrying “Digital snake oil” got a lot of press coverage, but his call for tools that help physicians improve patient care drew less notice. “Digital...
EU docs rely on reps. Here’s three ways pharma can better support them