We used our Patient Switch Analysis for top RA brands in the space, to understand switching behavior directly from the patient’s own voice
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Infographic:The Patient Switch Report: Understanding switching and adherence motivators
Which Social Network is best for DTC Marketers?
Infographic: Key Trends in Patient Rx Decision Making
The three essential 'E's of the U.S. patient experience
The three areas of unmet need where pharma can play in bettering the U.S. patient experience: Empathy, empowerment, and expense.
Infographic: Amazon's move into distribution could impact adherence
Convenience is a factor for non-adherent patients, and that could factor into Amazon's drug distribution play.
WhatsApp could prove a powerful patient engagement tool for pharma
WhatsApp's enormous user base in many global markets means it could serve to connect pharma with patients -- provided that data security standards can be met
Patient digital infographic - 3 trends driving online health info-seeking
Cybercitizen Health ® U.S. infographic highlights 3 digital healthcare info-seeking trends healthcare marketers should keep in mind while planning a digital patient engagement strategy
Reaching rare disease patients through digital touchpoints
Digital touchpoints are an essential part of the rare disease patient experience. Here's how brands can reach them online.
Infographic: Key factors in the patient prescription journey
Webinar: The Pharma Brand Playbook for Digital-First Customer Engagement - Nov 9
The case for pharma on Instagram
eBook: New Era of Customer Engagement for Life Sciences
Infographic: Pharma's Opportunity in Meeting Emerging Customer Expectations in Health
DTC TV’s a waste without digital follow-through
We know that TV advertising is great at generating brand awareness. Hey, not for nothing did pharmas spend over $3.6 million last year on TV. However, many brands are hurting themselves by...
eBook: Building a Patient Digital Marketing Strategy
Patient Multichannel Engagement Research
Case Study: Pharma Brand Strengthens Patient Engagement with Digital Ecosystem Mapping
Searches serve as digital footprints on the patient journey
Have a question? Need to look something up? The first thing you probably do is reach for your nearest device to ask Google, Bing, or Siri -- 60% of U.S. online adults use search for health info,...
Three ways social data can support immunotherapy research and the Moonshot initiative
Going by social data, the most prominent topic coming out of this year’s ASCO conference was Vice President Biden’s National Cancer Moonshot, a White House initiative to “accelerate (cancer)...
Case Study: Digital Influencer Mapping for Pre-Launch Pharma Brand