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The three essential 'E's of the U.S. patient experience
The three areas of unmet need where pharma can play in bettering the U.S. patient experience: Empathy, empowerment, and expense.
WhatsApp could prove a powerful patient engagement tool for pharma
WhatsApp's enormous user base in many global markets means it could serve to connect pharma with patients -- provided that data security standards can be met
Patient digital infographic - 3 trends driving online health info-seeking
Cybercitizen Health ® U.S. infographic highlights 3 digital healthcare info-seeking trends healthcare marketers should keep in mind while planning a digital patient engagement strategy
Reaching rare disease patients through digital touchpoints
Digital touchpoints are an essential part of the rare disease patient experience. Here's how brands can reach them online.
DTC TV’s a waste without digital follow-through
We know that TV advertising is great at generating brand awareness. Hey, not for nothing did pharmas spend over $3.6 million last year on TV. However, many brands are hurting themselves by...
Searches serve as digital footprints on the patient journey
Have a question? Need to look something up? The first thing you probably do is reach for your nearest device to ask Google, Bing, or Siri -- 60% of U.S. online adults use search for health info,...
Three ways social data can support immunotherapy research and the Moonshot initiative
