Patient Multichannel Engagement Research

August 27, 2016

Disease-level research and expertise to help you plan multichannel patient experiences that drive results

DRG Digital’s disease-specific research and experts help pharma brands:

  • Be in the right channel, with the right content and message to educate patients and support treatment decisions
  • Plan patient-first digital and website experiences
  • Develop digital strategies that increase the effectiveness of offline media campaigns (e.g., TV ads, print)
  • Identify the best opportunities for beyond the pill and value-added resources that support positive outcomes


Coverage for  50+ disease states

Insights founded on Cybercitizen Health® and ePharma Consumer® studies from Manhattan Research, a DRG Digital brand.


Our intelligence and analysts help you make better informed decisions for reaching and engaging patient audiences, covering areas such as:


Multichannel engagement

  • Channel planning
  • Customer experience
  • Websites & content
  • Video
  • Mobile
  • Social and influencers
  • Email
  • Search
  • TV advertising → digital
  • Adherence tools
  • Patient support programs
  • Much more



Emerging trends

  • Challenges in the new healthcare ecosystem
  • The digital patient journey
  • Point of care dynamics
  • Beyond the pill technologies
  • Remote care and telehealth
  • Sensors and health tracking
  • New expectations from pharma
  • Much more

Disease states (US):

Patient, Caregiver & Rx taker segments

  • Acid Reflux
  • Acne
  • Age-related Macular Degeneration
  • Allergies
  • Angina
  • Arthritis
  • Osteoarthritis
  • Rheumatoid arthritis (mild, moderate-severe)
  • Psoriatic arthritis
  • Parent to child with ankylosing spondylitis
  • Parent to child with juvenile idiopathic arthritis
  • Parent to child with plaque psoriasis
  • Parent to child with Crohn's Disease
  • Arrhythmia
  • Asthma (mild, moderate-severe)
  • Atrial Fibrillation
  • Autism
  • Atopic dermatitis
  • Bipolar Disorder
  • Cancer (diagnosed past 3 years)
  • Breast Cancer
  • Prostate Cancer
  • Skin Cancer
  • Chronic Pain
  • Chronic Bronchitis
  • Chronic kidney disease
  • COPD


  • Crohn's Disease
  • Cystic Fibrosis
  • Deep Vein Thrombosis
  • Depression
  • Diabetes (T1 & T2)
  • Eczema (mild, moderate-severe)
  • Emphysema
  • Epilepsy
  • Erectile Dysfunction
  • Fibromyalgia
  • Generalized Anxiety Disorder
  • Glaucoma
  • Gout 
  • Growth Hormone Deficiency
  • Heart Attack past 3 years (ages 45+)
  • Heart failure
  • Heart Disease
  • Hepatitis C
  • High Cholesterol
  • HIV or AIDS
  • Insomnia or Sleep Disorder
  • Irritable Bowel Syndrome
  • Low testosterone
  • Migraine
  • Multiple Sclerosis
  • Osteoporosis
  • Organ transplant recipient
  • Overactive Bladder or Urinary Incontinence
  • Overweight or obese (Weight management or obesity for info seekers)
  • Psoriasis (mild, moderate-severe)
  • Stroke


Previous Flipbook
eBook: Building a Patient Digital Marketing Strategy
eBook: Building a Patient Digital Marketing Strategy

Next Flipbook
Case Study: Pharma Brand Strengthens Patient Engagement with Digital Ecosystem Mapping
Case Study: Pharma Brand Strengthens Patient Engagement with Digital Ecosystem Mapping