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The three essential 'E's of the U.S. patient experience
The three areas of unmet need where pharma can play in bettering the U.S. patient experience: Empathy, empowerment, and expense.
WhatsApp could prove a powerful patient engagement tool for pharma
WhatsApp's enormous user base in many global markets means it could serve to connect pharma with patients -- provided that data security standards can be met
Pharma brands: to drive patient behavior, get to know the “why” behind it….
How pharma brands can leverage social intelligence and emotional analysis to better understand patient behavior
How can pharma improve patient adherence?
This blog draws on the recent report “Nonadherence: an ongoing epidemic” from the Manhattan Research ePharma Consumer® study.
Patient digital infographic - 3 trends driving online health info-seeking
Cybercitizen Health ® U.S. infographic highlights 3 digital healthcare info-seeking trends healthcare marketers should keep in mind while planning a digital patient engagement strategy
Reaching rare disease patients through digital touchpoints
Digital touchpoints are an essential part of the rare disease patient experience. Here's how brands can reach them online.
Cybercitizen Health® - Manhattan Research
ePharma Consumer® - Manhattan Research
Patient Multichannel Engagement Research
Country-Specific Multichannel Research
DTC TV’s a waste without digital follow-through