Author: Jeff Greene, VP Digital Strategy & Insights
As the Digital Pharma East conference wraps up, I’m very pleased to announce the availability of Structuring for Success – an in-depth study looking at the inner-workings of multichannel organizations in pharma. Please speak with your DRG Digital rep or email firstname.lastname@example.org.
We heard great feedback from conference attendees on the ‘sneak peek’ findings I shared this week in Philadelphia. Here are some high-level takeaways that jumped out to delegates I spoke with:
- It’s not enough to plan multichannel strategy; you need to show your brand and commercial teams how to do it.
- Customer experience is ascendant yet pharmas are struggling to define it separately from traditional multichannel.
- Strong internal relationships are the ‘grease’ that make the innovation engine run – humility and inclusion go a long way.
- Innovation is successful when it enhances your business model; it’s not a check-the-box activity.
There are many detailed insights in the study for commercial innovators, multichannel COEs, and the agencies and vendors who call on them. We are looking forward to sharing study findings and helping pharma companies elevate their experience game to challenge the Amazons and Apples of the world. We have a lot of work to do together!