We asked our analysts what findings from our physician studies really popped for them in 2017. Among the standouts: inbox overload prompting global pharma e-newsletter phatigue; an avalanche of stale details in the U.S.; and declining physician visits to pharma websites in the key emerging markets of China and Brazil.
Other content in this Stream
Voice search is big with doctors in China, Taking the Pulse data reveal
Physicians' use of voice assistants in China is on par with that of their Western counterparts, according to data from DRG Digital's Taking the Pulse studies
Digital health news update: A view from Barcelona and Austin
DRG Digital's semi-regular roundup of news of note in the worlds of technology, policy and pharmaceuticals (and pharma digital, and digital health, etc.)
Hallo, Siri! Voice assistants are set to take off in Europe
A quick look at how virtual assistants are faring with physicians and patients in Europe
1:50Siri, social and bots are what's next for digital health
Is Siri the voice of a new generation of physicians? Are pharmas in the EU and US prepared for the rise of chatbots? Just how social has the patient journey become? Video insights from DRG Digital | M
1:31Engaging the global physician in 2018
From "pharma phatigue" to stale details, insights into the global physician customer experience in 2018 from DRG Digital | Manhattan Research
The data that wowed our analysts in 2017 (video)
We asked our analysts what they learned about digital health and Pharma in 2017. Here are some of the highlights.
A pharma Listmas Carol: 8 pharmaceutical industry trends for 2018
DRG Digital's predictions for the pharmaceutical industry and digital health in 2018
Seven takeaways from 2017 for digital health and pharma
Our roundup of key stories in digital health and pharma for 2017
CVS-Aetna could be a shot in the arm for connected care
CVS' acquisition of Aetna opens up opportunities for digital tools and solutions that address connected care -- through telemedicine, digital adherence support and more
Infographic: What Global Oncologists Want from Pharma
Oncologists are extremely digital and have high expectations from pharma when it comes to online content, services and overall experience.
Checking in on telemedicine adoption
Telemedicine was supposed to change the practice of medicine in the U.S. How’s it coming? Slowly, as state-level reimbursement policies change at a snail's pace
Pharma brands: to drive patient behavior, get to know the “why” behind it….
How pharma brands can leverage social intelligence and emotional analysis to better understand patient behavior
Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly
Principal Analyst Matt Arnold covers the highlights of the recent Digital Pharma East conference in Philly
Pharma’s approach to market access facing digital disruption, study finds
New DRG Digital - Manhattan Research study finds that pharma’s traditional approach to payer marketing does not match the digital-first behaviors and expectations of today’s payers
Structuring for Success: Is your organization prepared for multichannel acceleration?
VP Digital Strategy & Insights Jeff Greene shares highlights from his new report that looks at the inner-workings of multichannel organizations in pharma.
Report: Best Practices for Patient Digital Engagement in EU5
Digital competitive landscape review of pharma's leading innovators and best practices in Europe
Digitizing pharma’s pivot to payer marketing