We asked our analysts what findings from our physician studies really popped for them in 2017. Among the standouts: inbox overload prompting global pharma e-newsletter phatigue; an avalanche of stale details in the U.S.; and declining physician visits to pharma websites in the key emerging markets of China and Brazil.
Other content in this Stream
Ready for voice search and virtual assistants? Physicians are
The way doctors search for information is evolving to include voice search through virtual assistance. Here's what multichannel pharma marketers need to know as HCPs move from search to Siri.
Infographic: Amazon's move into distribution could impact adherence
Convenience is a factor for non-adherent patients, and that could factor into Amazon's drug distribution play.
1:20Patients want an Amazonian Experience from Pharma
Patients increasingly expect Amazon-style ease-of-use and personalization in their healthcare experience, too. Digital pharma veteran and head of Health Accelerators Joe Shields shares some insights i
Digital health news update: AI plays from Babylon, Samsung and AARP
DRG Digital's occasional roundup of news of note from the world's of healthcare, technology, digital health and pharma
Infographic: Reaching Physicians in the Age of Amazon
This infographic highlights the key trends for 2018 pharmas need to keep in mind to engage physicians effectively.
Voice search is big with doctors in China, Taking the Pulse data reveal
Physicians' use of voice assistants in China is on par with that of their Western counterparts, according to data from DRG Digital's Taking the Pulse studies
Digital health news update: A view from Barcelona and Austin
DRG Digital's semi-regular roundup of news of note in the worlds of technology, policy and pharmaceuticals (and pharma digital, and digital health, etc.)
Hallo, Siri! Voice assistants are set to take off in Europe
A quick look at how virtual assistants are faring with physicians and patients in Europe
1:50Siri, social and bots are what's next for digital health
Is Siri the voice of a new generation of physicians? Are pharmas in the EU and US prepared for the rise of chatbots? Just how social has the patient journey become? Video insights from DRG Digital | M
1:31Engaging the global physician in 2018
From "pharma phatigue" to stale details, insights into the global physician customer experience in 2018 from DRG Digital | Manhattan Research
The data that wowed our analysts in 2017 (video)
We asked our analysts what they learned about digital health and Pharma in 2017. Here are some of the highlights.
A pharma Listmas Carol: 8 pharmaceutical industry trends for 2018
DRG Digital's predictions for the pharmaceutical industry and digital health in 2018
Seven takeaways from 2017 for digital health and pharma
Our roundup of key stories in digital health and pharma for 2017
CVS-Aetna could be a shot in the arm for connected care
CVS' acquisition of Aetna opens up opportunities for digital tools and solutions that address connected care -- through telemedicine, digital adherence support and more
Infographic: What Global Oncologists Want from Pharma