Most Recent Articles
Infographic: How effective is pharma outreach to EU physicians across channels?
A look at how effectively pharma companies are communicating with physicians in the EU5 (the UK, Germany, France, Spain and Italy) from our Taking the Pulse Europe study
Infographic: Docs doubt the power of healthcare's plan + PBM mergers
U.S. physicians are skeptical that mergers of PBMs, health plans and provider orgs can lower costs and improve care.
Infographic: The 3 Digital HCP Trends you need to know
Infographic highlighting 3 digital HCP trends physician marketers should be aware of
Infographic: Pharma reps carry clout with physicians in Japan
Pharma company sales reps and websites are unusually influential with physicians in Japan, relative to other markets.
Infographic: U.S. physicians hope Amazon can get drug costs down
Physicians think Amazon will have an impact on the U.S. healthcare system and expect its move into distribution to push drug costs down and patient education out
Infographic: Amazon's move into distribution could impact adherence
Convenience is a factor for non-adherent patients, and that could factor into Amazon's drug distribution play.
Infographic: Reaching Physicians in the Age of Amazon
This infographic highlights the key trends for 2018 pharmas need to keep in mind to engage physicians effectively.
Infographic: The pharmas U.S. physicians trust most online
An illustration of the 3 pharmas most trusted by U.S. physicians and the relationship between trust and provision of online information and services by pharma
3 steps to increase patient engagement with pharma content
3 crucial steps pharma needs to do to better engage their patient audience
Infographic: Improving the digital physician experience in EU5 markets
This infographic highlights what pharma should do to improve digital physician experience in EU5 markets.
Infographic: Key Patient Trends in Europe 2017
This infographic highlights key patients trends in Europe for 2017
Infographic: How can pharma marketers engage EU5 physicians via congresses?
Many physicians already participate in pharma-sponsored congresses - what types of content and topics do they want to see?
Infographic: What Global Oncologists Want from Pharma
Oncologists are extremely digital and have high expectations from pharma when it comes to online content, services and overall experience.
Infographic: Pharma customer engagement missing the mark with physicians
The good news is that there's lots of opportunities to differentiate from competitors on delivering a better experience.
Infographic: Pharma's approach to market access facing digital disruption