Global Trends

Fresh global physician and patient digital insights to keep you up to date and help you make better business decisions

  • Best practices for global physician engagement and tailoring programs by country

    Best practices for global physician engagement and tailoring programs by country

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  • Infographic: Global Physician Trends

    Infographic: Global Physician Trends

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  • Brand planning – 3 steps to immerse HCPs in your digital ecosystem

    Brand planning – 3 steps to immerse HCPs in your digital ecosystem

    Brand planning – 3 steps to immerse HCPs in your digital ecosystem

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  • Physician Multichannel Playbooks for Planning

    Physician Multichannel Playbooks for Planning

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  • Country-Specific Multichannel Research

    Country-Specific Multichannel Research

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  • Understanding the Cancer Patient Journey - Case Study

    Understanding the Cancer Patient Journey - Case Study

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  • Pharma product launches demand real world marketing data inputs

    Pharma product launches demand real world marketing data inputs

    Real world physician and patient data inputs are transforming how pharma marketers model their audiences, map the customer journey and ultimately launch their products.

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  • Launch Planning in a New Customer Reality

    Launch Planning in a New Customer Reality

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  • 7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning

    7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning

    Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand

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  • Pharma Brand Digital Hygiene Checklist

    Pharma Brand Digital Hygiene Checklist

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  • Infographic: EU Physician Digital Trends

    Infographic: EU Physician Digital Trends

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  • Infographic: EU Patient Digital Health Trends

    Infographic: EU Patient Digital Health Trends

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  • Webinar: Digital Content for Physicians in Global Markets42:13

    Webinar: Digital Content for Physicians in Global Markets

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  • eBook: Pharma’s Global HCP Engagement Opportunity

    eBook: Pharma’s Global HCP Engagement Opportunity

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  • Infographic: Five Ways Pharma Brands Can Increase their Visibility in EU5

    Infographic: Five Ways Pharma Brands Can Increase their Visibility in EU5

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  • EU docs rely on reps. Here’s three ways pharma can better support them

    EU docs rely on reps. Here’s three ways pharma can better support them

    While access to physicians is a growing problem for pharma reps in the U.S. and E.U., European physicians continue to rely heavily on reps for medical information. In fact, more than half of EU5...

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  • Case Study: Digital Strategy for Pharma Global Product Launch

    Case Study: Digital Strategy for Pharma Global Product Launch

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