Webinar: DTC TV to Digital - Jan 26

January 3, 2017

DTC TV to Digital:
Connecting the Dots from Rx Awareness to Conversion

Date: Thursday, January 26, 2017 at 11am ET

Presenter: Gintare Greenfeld, Digital Healthcare Analyst and Rory Stanton, Principal Analyst


To succeed in today's new marketing reality, pharma brands must move past siloed TV ads to truly integrated customer experiences that guide consumers from Rx awareness to content and resources that support education, consideration, and conversion.

Sign up for this webinar to hear DRG Digital experts Gintare Greenfeld and Rory Stanton discuss what brands need to know for planning effective TV to digital experiences: 

  • What behaviors TV ads drive and how to best reach post-ad info seekers
  • The influence of TV ads vs. digital ads on Rx decisions
  • Best practices for creating integrated experiences 
  • Key takeaways you can use for brand planning 


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