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Most Recent Articles
The secret sauce that makes for a stickier patient website
The patient experience: now arriving at a diabetes website near you
A new DRG Digital tool digs into how Pharma diabetes brands are delivering a better digital patient experience.
Autoimmune and cancer patients are surprisingly unaware of biologic treatments
A look at patient awareness of biologic treatments (particularly among autoimmune disorders like MS, Crohn's, UC, etc.) and how it might relate to pharma promotion and physician education
Ten business questions we're probing in 2019
Here are the key business questions we're looking to address for clients in 2019
What will 2019 bring for pharma and digital health?
Digital health news update: AI plays aplenty, a CRISPR hacker and generics in the dock
A periodic roundup of news of note in digital health and pharma and digital pharma and healthcare
What we learned about pharma digital at this year's Digital Pharma East
Our take on what popped at this year's Digital Pharma East conference.
Healthcare's mega-merger-mania is catching. Docs are immune
Among the promises of mega-mergers like CVS-Aetna and Express Scripts-Cigna are lower costs for consumers and improved care through tech. Physicians -- especially older ones -- aren't buying it
Digital health news update: casting light on the costs of care
DRG Digital's semi-regular roundup of news of note in digital health and pharma
How to build cred and better engagement with the busy U.S. physician
2018 physician research reveals how pharmaceutical brands can build trust with physicians via the sales force, remote detailing and better website content
Digital health news update: A genetic play for GSK and Novartis' digital "cultural transformation"
An occasional roundup of news of note in digital health and medicine and pharma
Pharma innovation: It's a thing (your mileage may vary)
Yes, there is innovation happening in pharma digital marketing. It's just unevenly distributed.
The three essential 'E's of the U.S. patient experience
The three areas of unmet need where pharma can play in bettering the U.S. patient experience: Empathy, empowerment, and expense.
Ready for voice search and virtual assistants? Physicians are
The way doctors search for information is evolving to include voice search through virtual assistance. Here's what multichannel pharma marketers need to know as HCPs move from search to Siri.
Digital health news update: AI plays from Babylon, Samsung and AARP
DRG Digital's occasional roundup of news of note from the world's of healthcare, technology, digital health and pharma
Get Me One of Those (Video)
Get personal to reach Australian oncologists
Study data shows that Australian oncologists want greater customization of digital information from pharma.
WhatsApp could prove a powerful patient engagement tool for pharma
WhatsApp's enormous user base in many global markets means it could serve to connect pharma with patients -- provided that data security standards can be met
Why we continue Taking the Pulse of U.S. physicians
Which pharmas do U.S. physicians count as trusted partners?