We asked our analysts what insights really popped for them in our research last year. Here are some highlights:
Digital health news update: An Apple Watch a day, and Facebook puts the screws on advertisers
DRG Digital's periodic roundup of news of note in digital health and healthcare and pharma
Error - something went wrong!
Most Recent Articles
Healthcare's mega-merger-mania is catching. Docs are immune
Among the promises of mega-mergers like CVS-Aetna and Express Scripts-Cigna are lower costs for consumers and improved care through tech. Physicians -- especially older ones -- aren't buying it
Digital health news update: casting light on the costs of care
DRG Digital's semi-regular roundup of news of note in digital health and pharma
How to build cred and better engagement with the busy U.S. physician
2018 physician research reveals how pharmaceutical brands can build trust with physicians via the sales force, remote detailing and better website content
Digital health news update: A genetic play for GSK and Novartis' digital "cultural transformation"
An occasional roundup of news of note in digital health and medicine and pharma
Pharma innovation: It's a thing (your mileage may vary)
Yes, there is innovation happening in pharma digital marketing. It's just unevenly distributed.
The three essential 'E's of the U.S. patient experience
The three areas of unmet need where pharma can play in bettering the U.S. patient experience: Empathy, empowerment, and expense.
Ready for voice search and virtual assistants? Physicians are
The way doctors search for information is evolving to include voice search through virtual assistance. Here's what multichannel pharma marketers need to know as HCPs move from search to Siri.
Digital health news update: AI plays from Babylon, Samsung and AARP
DRG Digital's occasional roundup of news of note from the world's of healthcare, technology, digital health and pharma
Get Me One of Those (Video)
Get personal to reach Australian oncologists
Study data shows that Australian oncologists want greater customization of digital information from pharma.
WhatsApp could prove a powerful patient engagement tool for pharma
WhatsApp's enormous user base in many global markets means it could serve to connect pharma with patients -- provided that data security standards can be met
Why we continue Taking the Pulse of U.S. physicians
The New Goal of Pharma DTC Marketing (video)
DRG Digital | Manhattan Research chief strategist Jeff Greene and Principal Analyst give their take on the DTC National 2018
Which pharmas do U.S. physicians count as trusted partners?
An illustration of which pharmas U.S. physicians trust most and how that relates to provision of quality, up-to-date online information.
Voice search is big with doctors in China, Taking the Pulse data reveal
Physicians' use of voice assistants in China is on par with that of their Western counterparts, according to data from DRG Digital's Taking the Pulse studies
Digital health news update: A view from Barcelona and Austin
DRG Digital's semi-regular roundup of news of note in the worlds of technology, policy and pharmaceuticals (and pharma digital, and digital health, etc.)
Get to know Connected Patients at DTC National 2018
Hallo, Siri! Voice assistants are set to take off in Europe
A quick look at how virtual assistants are faring with physicians and patients in Europe
Five things pharma marketers should know about rare disease patients
Rare disease patients face unique challenges in diagnosis and treatment. Here are five things pharma marketers should know in order to better engage this audience.
The coming A.I. voice revolution in healthcare