Pharma marketing's global woes: physician data highlights from 2017 (video)

January 22, 2018 Matthew Arnold

We asked our analysts what findings from our physician studies really popped for them in 2017. Among the standouts: inbox overload prompting global pharma e-newsletter phatigue; an avalanche of stale details in the U.S.; and declining physician visits to pharma websites in the key emerging markets of China and Brazil. 

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