DRG Digital Innovation Blog

Keep up to date on the latest digital health and marketing news and trends

  • Ready for voice search and virtual assistants? Physicians are

    Ready for voice search and virtual assistants? Physicians are

    The way doctors search for information is evolving to include voice search through virtual assistance. Here's what multichannel pharma marketers need to know as HCPs move from search to Siri.

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  • Get Me One of Those (Video)

    Get Me One of Those (Video)

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  • Get personal to reach Australian oncologists

    Get personal to reach Australian oncologists

    Study data shows that Australian oncologists want greater customization of digital information from pharma.

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  • WhatsApp could prove a powerful patient engagement tool for pharma

    WhatsApp could prove a powerful patient engagement tool for pharma

    WhatsApp's enormous user base in many global markets means it could serve to connect pharma with patients -- provided that data security standards can be met

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  • Why we continue Taking the Pulse of U.S. physicians

    Why we continue Taking the Pulse of U.S. physicians

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  • The New Goal of Pharma DTC Marketing (video)

    The New Goal of Pharma DTC Marketing (video)

    DRG Digital | Manhattan Research chief strategist Jeff Greene and Principal Analyst give their take on the DTC National 2018

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  • Which pharmas do U.S. physicians count as trusted partners?

    Which pharmas do U.S. physicians count as trusted partners?

    An illustration of which pharmas U.S. physicians trust most and how that relates to provision of quality, up-to-date online information.

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  • Voice search is big with doctors in China, Taking the Pulse data reveal

    Voice search is big with doctors in China, Taking the Pulse data reveal

    Physicians' use of voice assistants in China is on par with that of their Western counterparts, according to data from DRG Digital's Taking the Pulse studies

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  • Digital health news update: A view from Barcelona and Austin

    Digital health news update: A view from Barcelona and Austin

    DRG Digital's semi-regular roundup of news of note in the worlds of technology, policy and pharmaceuticals (and pharma digital, and digital health, etc.)

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  • Get to know Connected Patients at DTC National 2018

    Get to know Connected Patients at DTC National 2018

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  • Hallo, Siri! Voice assistants are set to take off in Europe

    Hallo, Siri! Voice assistants are set to take off in Europe

    A quick look at how virtual assistants are faring with physicians and patients in Europe

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  • Five things pharma marketers should know about rare disease patients

    Five things pharma marketers should know about rare disease patients

    Rare disease patients face unique challenges in diagnosis and treatment. Here are five things pharma marketers should know in order to better engage this audience.

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  • The coming A.I. voice revolution in healthcare

    The coming A.I. voice revolution in healthcare

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  • Digital health news update: The NHS' softly, softly stance on telemedicine, and Apple eats the EMR

    Digital health news update: The NHS' softly, softly stance on telemedicine, and Apple eats the EMR

    A semi-regular look at news of note in digital health and pharma from the analyst team at DRG Digital

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  • Meet the Millennial Physicians – Young, Mobile, and Harder to Reach

    Meet the Millennial Physicians – Young, Mobile, and Harder to Reach

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  • Pharma marketing's global woes: physician data highlights from 2017 (video)

    Pharma marketing's global woes: physician data highlights from 2017 (video)

    Video highlights from Manhattan Research/DRG Digital's 2017 physician data

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  • Digital health news update: An Apple Watch a day, and Facebook puts the screws on advertisers

    Digital health news update: An Apple Watch a day, and Facebook puts the screws on advertisers

    DRG Digital's periodic roundup of news of note in digital health and healthcare and pharma

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  • The data that wowed our analysts in 2017 (video)

    The data that wowed our analysts in 2017 (video)

    We asked our analysts what they learned about digital health and Pharma in 2017. Here are some of the highlights.

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  • A pharma Listmas Carol: 8 pharmaceutical industry trends for 2018

    A pharma Listmas Carol: 8 pharmaceutical industry trends for 2018

    DRG Digital's predictions for the pharmaceutical industry and digital health in 2018

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  • Seven takeaways from 2017 for digital health and pharma

    Seven takeaways from 2017 for digital health and pharma

    Our roundup of key stories in digital health and pharma for 2017

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