DRG Digital Innovation Blog

Keep up to date on the latest digital health and marketing news and trends

  • Pharma's next play: Pill-plus-Skill?

    Pharma's next play: Pill-plus-Skill?

    What does Alexa's HIPAA-friendly makeover mean for pharmas? We looked at our patient study data to find out what patients think of voice apps from pharma and what use cases garner greatest interest.

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  • The secret sauce that makes for a stickier patient website

    The secret sauce that makes for a stickier patient website

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  • The patient experience: now arriving at a diabetes website near you

    The patient experience: now arriving at a diabetes website near you

    A new DRG Digital tool digs into how Pharma diabetes brands are delivering a better digital patient experience.

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  • Autoimmune and cancer patients are surprisingly unaware of biologic treatments

    Autoimmune and cancer patients are surprisingly unaware of biologic treatments

    A look at patient awareness of biologic treatments (particularly among autoimmune disorders like MS, Crohn's, UC, etc.) and how it might relate to pharma promotion and physician education

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  • Ten business questions we're probing in 2019

    Ten business questions we're probing in 2019

    Here are the key business questions we're looking to address for clients in 2019

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  • What will 2019 bring for pharma and digital health?

    What will 2019 bring for pharma and digital health?

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  • Digital health news update: AI plays aplenty, a CRISPR hacker and generics in the dock

    Digital health news update: AI plays aplenty, a CRISPR hacker and generics in the dock

    A periodic roundup of news of note in digital health and pharma and digital pharma and healthcare

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  • What we learned about pharma digital at this year's Digital Pharma East

    What we learned about pharma digital at this year's Digital Pharma East

    Our take on what popped at this year's Digital Pharma East conference.

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  • Healthcare's mega-merger-mania is catching. Docs are immune

    Healthcare's mega-merger-mania is catching. Docs are immune

    Among the promises of mega-mergers like CVS-Aetna and Express Scripts-Cigna are lower costs for consumers and improved care through tech. Physicians -- especially older ones -- aren't buying it

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  • Digital health news update: casting light on the costs of care

    Digital health news update: casting light on the costs of care

    DRG Digital's semi-regular roundup of news of note in digital health and pharma

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  • How to build cred and better engagement with the busy U.S. physician

    How to build cred and better engagement with the busy U.S. physician

    2018 physician research reveals how pharmaceutical brands can build trust with physicians via the sales force, remote detailing and better website content

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  • Digital health news update: A genetic play for GSK and Novartis' digital "cultural transformation"

    Digital health news update: A genetic play for GSK and Novartis' digital "cultural transformation"

    An occasional roundup of news of note in digital health and medicine and pharma

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  • Pharma innovation: It's a thing (your mileage may vary)

    Pharma innovation: It's a thing (your mileage may vary)

    Yes, there is innovation happening in pharma digital marketing. It's just unevenly distributed.

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  • The three essential 'E's of the U.S. patient experience

    The three essential 'E's of the U.S. patient experience

    The three areas of unmet need where pharma can play in bettering the U.S. patient experience: Empathy, empowerment, and expense.

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  • Ready for voice search and virtual assistants? Physicians are

    Ready for voice search and virtual assistants? Physicians are

    The way doctors search for information is evolving to include voice search through virtual assistance. Here's what multichannel pharma marketers need to know as HCPs move from search to Siri.

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  • Digital health news update: AI plays from Babylon, Samsung and AARP

    Digital health news update: AI plays from Babylon, Samsung and AARP

    DRG Digital's occasional roundup of news of note from the world's of healthcare, technology, digital health and pharma

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  • Get Me One of Those (Video)

    Get Me One of Those (Video)

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  • Get personal to reach Australian oncologists

    Get personal to reach Australian oncologists

    Study data shows that Australian oncologists want greater customization of digital information from pharma.

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  • WhatsApp could prove a powerful patient engagement tool for pharma

    WhatsApp could prove a powerful patient engagement tool for pharma

    WhatsApp's enormous user base in many global markets means it could serve to connect pharma with patients -- provided that data security standards can be met

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  • Why we continue Taking the Pulse of U.S. physicians

    Why we continue Taking the Pulse of U.S. physicians

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