Patient Digital Engagement
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DRG Digital - Manhattan Research
Digital health news and insights
60+ patient segments
25+ physician specialties
Global research capabilities
Measuring success and the impact of digital activities on brand revenue
As life sciences companies transform their organizations to drive digital excellence, customer engagement, and patient health outcomes in a value-driven marketplace, they are looking for a new type of partner to manage the digital-at-core, analytics-driven capabilities that will define success in these new models.
— Meredith Ressi, SVP Digital Innovation Solutions, DRG
We leverage our proprietary Physician, Patient, Epidemiology and Real-World Evidence data to provide high-acuity audience segmentations and targeting strategies tailored to your customer’s needs and preferences
We leverage our customer channel and message preference data and marketing expertise to set KPIs aligned to your brand’s objectives
Our Patient and Physician channel preference data enables you to make optimal channel and spend allocations
We combine our healthcare and analytics expertise to provide objective, third party analysis and drive campaign-specific effectiveness
We give you actionable cross-channel insights and recommendations to validate your channel strategy and increase the impact of your overall marketing efforts
We are healthcare data experts who can make sense of the overwhelming amount of marketing data at your fingertips
Insights from our Manhattan Research survey-based data and real-world marketing data brought to you by our expert analysts
50+ patient and caregiver audiences
Insights from our Manhattan Research survey-based data and real-world marketing data brought to you by our expert analysts
25+ specialist segments — 29 countries
DRG Digital’s healthcare experts integrate social intelligence with other customer data sets for clearer answers to your business questions:
