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How one pharma brand used emotional insights to transform their relationship with patients

October 27, 2017

Learn how to modernize and strengthen your patient journey by:

  • Using emerging research techniques and frameworks to uncover the “why” behind patient behavior
  • Aligning marketing and content strategies with patient mindset and motivations
  • Gaining the right insights to position your brand as a valued partner to patients and physicians 
Previous Flipbook
Expanding physician targeting outside the clinical setting
Expanding physician targeting outside the clinical setting

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Understanding the Cancer Patient Journey - Case Study
Understanding the Cancer Patient Journey - Case Study