2017-2018 Trends in Digital Health from DRG Digital | Manhattan Research

January 9, 2018
What were some of the key trends our analysts uncovered in 2017? Digitization of healthcare is well underway; Rx coupon websites see serious traffic; Payers are digital-first when looking for info to support formulary decisions; EU physicians are using email to communicate with patients; and EHRs eat up a ton of U.S. physicians' working hours
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2017-2018 pharma marketing trends from DRG Digital | Manhattan Research
2017-2018 pharma marketing trends from DRG Digital | Manhattan Research

Physicians are experiencing "pharma phatigue"; rep details are stale; global pharma website visits on the d...

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