Taking the Pulse® - Manhattan Research

August 26, 2016

Research to create multichannel physician experiences that drive results

Our clients rely on Taking the Pulse® research and analysts for key decisions such as:

  • Investing in the channels and content their physicians use and want
  • Uncovering which points during the  workday they can add value and engage with physicians
  • Identifying which emerging technologies will impact how they engage with physicians 
  • Tailoring marketing and communication strategies by specialist audience and country

 

Coverage for 28 countries and 25+ specialties


 

2017 strategic focus topics include :

  • Improving content strategy and user experience on HCP portals and websites
  • Selecting most effective partnerships and vendors for reaching key audiences
  • Creating engaging patient experiences designed to help manage physician and patient pain points
  • Optimizing digital/multichannel rep interactions across countries 
  • Helping medical affairs teams create multichannel experiences to deliver scientific and medical information
  • As well as the core physician content and channel planning data that clients rely on for annual planning

 

Key questions answered:

Coverage for some topic areas varies by country

  • Digital at the point of care: Where should pharma consider partnerships with top EHR vendors? How can pharma provide resources outside of the EHR to positively impact patient-physician communications at the point of care?  

 

  • Partnering with pharma: What content should pharma provide outside of owned digital properties to expand reach and influence of key messages? Which HCP-facing websites offer the greatest opportunities for partnership? What is the perceived credibility of pharma-owned versus third-party info sources? 

 

  • Educational and scientific resources:  In what formats do physicians wish to access scientific and medical information from pharma? How do physicians find pharma-sponsored medical education resources? 

 

  • Online video: How can pharma create and promote video content that will be engaging and impactful on clinical decisions?  

 

  • Pharma website engagement: How do physicians use resources on pharma websites to support their practice and share with patients, and how can marketers tailor content to suit these behaviors and needs?

 

  • Multichannel analysis: What are the top channels physicians use to seek out professional information? What content resonates most with physicians in these channels?

 

  • Device use and mobile behavior: When during the day and for what type(s) of information-seeking do physicians prefer to use mobile devices? What are the top mobile device channels and apps used by physicians in each market?

 

  • Optimizing rep interactions: To what extent, and for what resources, do physicians continue to rely on reps? What are the top pharma companies providing details in each market? What opportunities exist for e-detailing?

 

 


 

Countries covered:

  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Colombia
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Norway
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Turkey
  • UAE
  • United Kingdom
  • United States
  • Venezuela
 

Specialties covered (US):

  • Allergists
  • Anesthesiologists
  • Cardiologists (interventional & non-interventional)
  • Dermatologists
  • Emergency medicine
  • Endocrinologists
  • Gastroenterologists
  • Hep C - diagnose, manage or treat patients with Hep C
  • Hospitalists
  • Infectious disease specialists
  • Nephrologists
  • Neurologists
  • Obstetricians/Gynecologists
  • Oncologists (hematology & medical oncology)
  • Ophthalmologists
  • Pain management specialists
  • PCPs (GP/FM/IM)
  • Pediatricians
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons - General
  • Surgeons - Orthopedic
  • Urologists


Contact us to learn more about the study and how our analysts can help your planning:

Previous Article
ePharma Physician® - Manhattan Research
ePharma Physician® - Manhattan Research

No More Articles