Data and insights to help brands build stronger relationships with physicians
ePharma Physician® research, insights and advisory services help pharma brands:
- Plan branded and unbranded website and content strategy and tactics
- Create tablet rep programs that drive results
- Determine which digital investments will drive result
Coverage for 25+ specialties
Our analysts provide brands answers to questions such as:
- New expectations of pharma: What information and services do physicians expect from pharma in an increasingly value-driven healthcare ecosystem?
- Patient resources: What patient resources do physicians need most from pharma to support patient care?
- Pharma website alignment: What motivates physician information-seeking behavior across different pharma digital assets?
- Pharma sales rep interactions: To what extent do physicians rely on sales reps to learn about resources from pharma? How does this vary across content type and product lifecycle?
- Tablet rep landscape: What types of content do physicians see on reps’ tablets today? How does this align with physician preferences and post-meeting behaviors?
- Tablet rep meeting tactics: What strategies can marketers employ to maximize the impact of tablet details both inside and beyond the meeting room?