ePharma Physician® Overview

August 27, 2016

Data and insights to help brands build stronger relationships with physicians

ePharma Physician® research, insights and advisory services help pharma brands:

  • Plan branded and unbranded website and content strategy and tactics
  • Create tablet rep programs that drive results
  • Determine which digital investments will drive result

Coverage for 25+ specialties


 

Our analysts provide brands answers to questions such as:

  • New expectations of pharma: What information and services do physicians expect from pharma in an increasingly value-driven healthcare ecosystem?
  • Patient resources: What patient resources do physicians need most from pharma to support patient care?
  • Pharma website alignment: What motivates physician information-seeking behavior across different pharma digital assets?
  • Pharma sales rep interactions: To what extent do physicians rely on sales reps to learn about resources from pharma? How does this vary across content type and product lifecycle?
  • Tablet rep landscape: What types of content do physicians see on reps’ tablets today? How does this align with physician preferences and post-meeting behaviors?
  • Tablet rep meeting tactics: What strategies can marketers employ to maximize the impact of tablet details both inside and beyond the meeting room?

 

Specialties covered:

  • Allergists
  • Anesthesiologists
  • Cardiologists (interventional & non-interventional)
  • Dermatologists
  • Emergency medicine
  • Endocrinologists
  • Gastroenterologists
  • Hep C - diagnose, manage or treat patients with Hep C
  • Hospitalists
  • Infectious disease specialists
  • Nephrologists​
  • Neurologists
 

 

  • Obstetricians/Gynecologists
  • Oncologists (hematology & medical oncology)
  • Ophthalmologists
  • Pain management specialists
  • PCPs (GP/FM/IM)
  • Pediatricians
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons - General
  • Surgeons - Orthopedic
  • Urologists
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