Marketing Effectiveness

Fresh marketing effectiveness insights to keep you up to date and help you make better business decisions

  • Programmatic buying has utterly disrupted the advertising game for CPG brands. Pharma’s Next.

    Programmatic buying has utterly disrupted the advertising game for CPG brands. Pharma’s Next.

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  • 4 tips for improved digital analytics in pharma marketing

    4 tips for improved digital analytics in pharma marketing

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  • Measurement of digital campaigns requires a single source of truth

    Measurement of digital campaigns requires a single source of truth

    It’s a problem as old as the Tower of Babel: how to interpret data consistently across a heterogeneous array of digital properties, including branded and unbranded websites, social channels and...

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  • Key Rules for Digital Marketing Success 

    Key Rules for Digital Marketing Success 

    Digital marketing is no longer one more box to check—digital technology touches each stage of a brand’s commercial arc, from clinical trials to end of patent. Follow these pointers as you plot...

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  • DTC TV’s a waste without digital follow-through

    DTC TV’s a waste without digital follow-through

    We know that TV advertising is great at generating brand awareness. Hey, not for nothing did pharmas spend over $3.6 million last year on TV. However, many brands are hurting themselves by...

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  • eBook: New Era of Customer Engagement for Life Sciences

    eBook: New Era of Customer Engagement for Life Sciences

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