Brand planning – 3 steps to immerse HCPs in your digital ecosystem

August 29, 2017

DRG Digital - Manhattan Research's ePharma Physician® 2017 study asked 1,814 U.S. physicians across 25+ specialties about their pharma rep and multichannel engagement behavior and preferences.

The aim of the study is to help pharma marketers understand how physicians interact with promotional, medical and practice support resources from pharma – and what they want; best practices for engaging and activating HCPs with digital strategies; and how to strengthen the pharma-physician relationship with in-person and remote digital interactions.

Three key findings for marketers are highlighted in the infographic - contact us to learn more about accessing the full study results or a Physician Multichannel Playbook for your specific physician audience.

Click to enlarge infographic

Previous Article
Infographic: Pharma's approach to market access facing digital disruption
Infographic: Pharma's approach to market access facing digital disruption

What do payers really want from pharma? Does quality content and digital experiences influence their formul...

Next Article
Patient digital infographic - 3 trends driving online health info-seeking
Patient digital infographic - 3 trends driving online health info-seeking

Cybercitizen Health ® U.S. infographic highlights 3 digital healthcare info-seeking trends healthcare marke...

×

Subscribe to DRG Digital's newsletter

Thank you!
Error - something went wrong!