Webinar: Launch Planning - Digital World, New Customer Reality - April 4

February 21, 2017

Launch Planning - Digital World, New Customer Reality

Date: Tuesday, April 4, 2017 at 11am ET

Presenter: Ben Katz, DRG Digital Principal Digital Analyst

To gain attention and adoption from today’s physicians and patients, healthcare brands can no longer launch with the traditional playbook - where digital was often an add-on or afterthought.

Digital is now an integral part of any successful launch plan - providing new real-world marketing data insights that transform how you understand patients and physicians; new channels and touch points for your brand to intervene across the customer journey; and new technologies to support outcomes.

But with the host of other launch activities you need to worry about – how and where does digital fit in?

Join this webinar for a no-nonsense guide to incorporating digital into your launch planning – preparing you for a more successful launch:

  • How patients and physicians make treatment decisions today, and what it means for your launch
  • How digital real world marketing data sources can transform your understanding of patients, physicians and competitors
  • Practical framework for determining the most effective channels, media and content for launch
  • Best practices and examples from brands who are leading the way

Previous Article
Ways pharma brands can increase their visibility in the complex digital ecosystem
Ways pharma brands can increase their visibility in the complex digital ecosystem

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Next Article
Webinar: Patient Journey - March 15
Webinar: Patient Journey - March 15

Learn how to use new digital data sources to see where and how to intervene when patients need you most

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