Patients rely heavily on digital sources for information and support at many points along their patient journey – making patient journey mapping a much more complex, fragmented exercise for pharma brand marketers.
At the same time, the digital patient journey offers brands a myriad of opportunities to learn about their patient audiences, motivate behavior and build stronger relationships.
The below infographic highlights a few key digital touch points along the journey from our studies of patient behavior and attitudes. Check out our Modernizing the Patient Journey with Digital report if you’d like to learn more about how reach and engage patients at key decision points.
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To learn more about how we can create dynamic, true-to-life patient journey maps for your brand/indication, or to buy our “Modernizing the Patient Journey with Digital” report, fill out the form below: