Data and insights to create multichannel physician experiences that drive results
Taking the Pulse® research and analyst advisory support helps pharma brands:
- Plan data-driven multichannel physician marketing and engagement
- Identify best opportunities for value-added services that influence prescribing
- Tailor strategies and tactics by focus physician specialties and countries
Coverage for 29 countries and 25+ specialties
Our research and analysts provide brands answers to questions such as:
- Enhancing content strategies: How can you develop content on your digital assets to improve physician engagement? What content should you disseminate though partnerships with professional websites?
- Information seeking: Which clinical resources do physicians use? How can you deploy channel optimization to increase the reach and influence of brand digital properties?
- Optimizing rep relationships: What tactics can you implement to best engage with physicians in a face-to-face setting? How can you use sales reps to drive digital strategies?
- Identifying key digital touchpoints: How can you interact with physicians within their daily workflow? How can you best utilize EMRs, mobile, online video, and congresses to interact with physicians?
- Multiplatform device use: How are physicians using various devices for professional purposes during the workday?
Coverage for some topic areas varies by country