Taking the Pulse® Overview

August 26, 2016

Data and insights to create multichannel physician experiences that drive results

Taking the Pulse® research and analyst advisory support helps pharma brands:

  • Plan data-driven multichannel physician marketing and engagement
  • Identify best opportunities for value-added services that influence prescribing
  • Tailor strategies and tactics by focus physician specialties and countries

Coverage for 29 countries and 25+ specialties


Our research and analysts provide brands answers to questions such as:

  • Enhancing content strategies: How can you develop content on your digital assets to improve physician engagement? What content should you disseminate though partnerships with professional websites? 


  • Information seeking: Which clinical resources do physicians use? How can you deploy channel optimization to increase the reach and influence of brand digital properties? 


  • Optimizing rep relationships: What tactics can you implement to best engage with physicians in a face-to-face setting? How can you use sales reps to drive digital strategies?


  • Identifying key digital touchpoints: How can you interact with physicians within their daily workflow? How can you best utilize EMRs, mobile, online video, and congresses to interact with physicians? 


  • Multiplatform device use: How are physicians using various devices for professional purposes during the workday? 

Coverage for some topic areas varies by country


Countries covered:

  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Colombia
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Norway
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Sweden
  • Taiwan
  • Turkey
  • UAE
  • United Kingdom
  • United States
  • Venezuela

Specialties covered (US):

  • Allergists
  • Anesthesiologists
  • Cardiologists (interventional & non-interventional)
  • Dermatologists
  • Emergency medicine
  • Endocrinologists
  • Gastroenterologists
  • Hep C - diagnose, manage or treat patients with Hep C
  • Hospitalists
  • Infectious disease specialists
  • Nephrologists
  • Neurologists
  • Obstetricians/Gynecologists
  • Oncologists (hematology & medical oncology)
  • Ophthalmologists
  • Pain management specialists
  • PCPs (GP/FM/IM)
  • Pediatricians
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons - General
  • Surgeons - Orthopedic
  • Urologists
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