Lead author: Steve Reeves, Director, Social Intelligence
Social data can enrich patient journey maps by layering in the voice and mindset of the patient, providing the “why” behind healthcare decision-making.
This white paper gives brands guidance on how they can enhance their own understanding of patients with social intelligence.
Read this white paper to learn more about:
- How to get to know your audience more deeply with digital data sources
- Social intelligence and its role in customer experience design
- Six foundational steps to developing a more advanced patient journey map
- Case study: Illuminating the maternity patient experience with social