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DRG Digital Innovation Blog

Keep up to date on the latest digital health and marketing news and trends

  • Digital health news update: the consumerization of healthcare and Amazon's PBM plunge

    Digital health news update: the consumerization of healthcare and Amazon's PBM plunge

    Our weekly roundup of news of note in healthcare, pharma, marketing, and digital pharma marketing

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  • Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds

    Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds

    Doctors want help from pharma in making decisions and caring for patients. Instead, they’re getting ads, according to findings from Decision Resources Group’s Manhattan Research

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  • Digital health news update: New leadership at FDA; Sermo launches Rx ratings

    Digital health news update: New leadership at FDA; Sermo launches Rx ratings

    Our weekly roundup of news of note in digital health and pharma

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  • Physician digital infographic - 3 must dos for physician engagement

    Physician digital infographic - 3 must dos for physician engagement

    Taking the Pulse® U.S. infographic highlights 3 key takeaways for pharma marketers to consider as they plan their physician engagement.

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  • Digital health news update: new focus on digital at FDA and Merck

    Digital health news update: new focus on digital at FDA and Merck

    News of note in digital health and pharma and digital pharma

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  • Digital health news update: Verily's big data bonanza Baseline

    Digital health news update: Verily's big data bonanza Baseline

    A rundown of news of note in healthcare, digital health and pharma

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  • Webinar: 5 ways healthcare brands can stand out to physicians in the digital ecosystem

    Webinar: 5 ways healthcare brands can stand out to physicians in the digital ecosystem

    Learn how to meet physicians in the right channels, with the right content and education, and motivate behaviors and decisions.

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  • Beyond the pill – moving past the hype to driving outcomes

    Beyond the pill – moving past the hype to driving outcomes

    Pharma brands are converting the buzz around “beyond the pill” into tangible solutions that add value to their treatments -- what is the opportunity for your brand?

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  • Pharma product launches demand real world marketing data inputs

    Pharma product launches demand real world marketing data inputs

    Real world physician and patient data inputs are transforming how pharma marketers model their audiences, map the customer journey and ultimately launch their products.

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  • Digital health news update: FDA relaxes (a bit) on DTC gene tests

    Digital health news update: FDA relaxes (a bit) on DTC gene tests

    News of note in healthcare digital, marketing, pharma, and digital pharma marketing

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  • Telehealth and the road to point-of-care everywhere

    Telehealth and the road to point-of-care everywhere

    Telehealth adoption is primed for growth as use cases broaden - what's the opportunity for healthcare brands?

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  • Digital health news update: VR as the treatment and the Sunflower State's post-AHCA debate

    Digital health news update: VR as the treatment and the Sunflower State's post-AHCA debate

    A weekly roundup of news of note in digital marketing and healthcare and digital health.

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  • Digital health news update: After the AHCA, and Apple’s healthcare strategy

    Digital health news update: After the AHCA, and Apple’s healthcare strategy

    Principal Analyst Matt Arnold shares a round up of the latest health, pharma and digital news, including what happens after the AHCA demise, Apple’s healthcare strategy and more

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  • Five things pharma should know about cardiologists

    Five things pharma should know about cardiologists

    Five key things pharma should know about cardiologists from ePharma Physician

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  • Digital health news update: enter the pill-plus-Alexa-Skill

    Digital health news update: enter the pill-plus-Alexa-Skill

    News of note in pharma, healthcare, digital marketing and digital health

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  • Digital health news update: an ACA repeal bill, and pharma digital spending's eggs-to-baskets ratio

    Digital health news update: an ACA repeal bill, and pharma digital spending's eggs-to-baskets ratio

    News of note at the intersection of digital health, healthcare policy and the pharma industry

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  • Reaching rare disease patients through digital touchpoints

    Reaching rare disease patients through digital touchpoints

    Digital touchpoints are an essential part of the rare disease patient experience. Here's how brands can reach them online.

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  • Ways pharma brands can increase their visibility in the complex digital ecosystem

    Ways pharma brands can increase their visibility in the complex digital ecosystem

    How can you make sure you get more traction for your content and services, and motivate desired behaviors?

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  • Webinar: Launch Planning - Digital World, New Customer Reality - April 4

    Webinar: Launch Planning - Digital World, New Customer Reality - April 4

    Learn when and how to integrate digital into your launch planning - be more relevant for today's physicians and patients making treatment decisions.

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  • Webinar: Patient Journey - March 15

    Webinar: Patient Journey - March 15

    Learn how to use new digital data sources to see where and how to intervene when patients need you most

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