Digital health news update: New leadership at FDA; Sermo launches Rx ratings

May 15, 2017 Matthew Arnold

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Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds
Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds

Doctors want help from pharma in making decisions and caring for patients. Instead, they’re getting ads, ac...

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Physician digital infographic - 3 must dos for physician engagement
Physician digital infographic - 3 must dos for physician engagement

Taking the Pulse® U.S. infographic highlights 3 key takeaways for pharma marketers to consider as they plan...

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