DRG Digital Innovation Blog

Keep up to date on the latest digital health and marketing news and trends

  • Pharma’s approach to market access facing digital disruption, study finds

    Pharma’s approach to market access facing digital disruption, study finds

    New DRG Digital - Manhattan Research study finds that pharma’s traditional approach to payer marketing does not match the digital-first behaviors and expectations of today’s payers

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  • Structuring for Success: Is your organization prepared for multichannel acceleration?

    Structuring for Success: Is your organization prepared for multichannel acceleration?

    VP Digital Strategy & Insights Jeff Greene shares highlights from his new report that looks at the inner-workings of multichannel organizations in pharma.

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  • Digital health news update: Pandora’s precision ad targeting play; FDA’s mhealth fast track; Putting the LOL in KOLs

    Digital health news update: Pandora’s precision ad targeting play; FDA’s mhealth fast track; Putting the LOL in KOLs

    Matt Arnold gives you the latest in digital health and pharma: Pandora’s patient personas, Apple’s Watch ambitions, FDA easy pass for digital health tools and more

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  • Digitizing pharma’s pivot to payer marketing

    Digitizing pharma’s pivot to payer marketing

    Pharmas who don’t modernize their approach to payer engagement risk becoming irrelevant to this audience.

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  • Voice for health start-ups tackle New York City; Merck gets front-row seating

    Voice for health start-ups tackle New York City; Merck gets front-row seating

    It's Demo Day at the Alexa Diabetes Challenge - a Merck-sponsored hackathon to find the best voice-enabled solution for diabetes management.

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  • Webinar: A.I., Amazon & Chatbots … Oh My!

    Webinar: A.I., Amazon & Chatbots … Oh My!

    Learn which pharma marketing innovations to prioritize for 2018 success

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  • Fixing pharma’s big problem with HCP portals and customer experience

    Fixing pharma’s big problem with HCP portals and customer experience

    How can pharma fix their faulty HCP portals and customer experience?

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  • Digital health news update: IBM Watson’s struggles, Facebook and clinical trials, and more

    Digital health news update: IBM Watson’s struggles, Facebook and clinical trials, and more

    Digital health news update: IBM Watson’s struggles, Facebook and clinical trials, and more

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  • Digital health news update: Novartis names its first chief digital officer, Aetna and Apple Watch, much more

    Digital health news update: Novartis names its first chief digital officer, Aetna and Apple Watch, much more

    Principal Analyst Matt Arnold shares news and updates – this week’s post covers Novaratis’ new chief digital officer, Aetna and Apple Watch, and much more.

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  • How can pharma improve patient adherence?

    How can pharma improve patient adherence?

    This blog draws on the recent report “Nonadherence: an ongoing epidemic” from the Manhattan Research ePharma Consumer® study.

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  • Brand planning – 3 steps to immerse HCPs in your digital ecosystem

    Brand planning – 3 steps to immerse HCPs in your digital ecosystem

    Brand planning – 3 steps to immerse HCPs in your digital ecosystem

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  • Doctors say pharma rep details are stale, need updating for digital age

    Doctors say pharma rep details are stale, need updating for digital age

    New DRG Digital - Manhattan Research study finds that pharma sales tactics haven’t kept pace with the evolving behavior and information needs of today’s physicians

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  • Patient digital infographic - 3 trends driving online health info-seeking

    Patient digital infographic - 3 trends driving online health info-seeking

    Cybercitizen Health ® U.S. infographic highlights 3 digital healthcare info-seeking trends healthcare marketers should keep in mind while planning a digital patient engagement strategy

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  • Hospital P&T committee members' jobs are getting tougher - here are ways pharmas can better support them

    Hospital P&T committee members' jobs are getting tougher - here are ways pharmas can better support them

    Hospitals are struggling with Rx price hikes expensive specialty therapeutics - how can pharma better support payers making formulary decisions?

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  • Digital health news update: Pharma panned in Cannes; FDA has a plan

    Digital health news update: Pharma panned in Cannes; FDA has a plan

    A weekly roundup of news of note regarding digital health and pharma from DRG Digital, the company formerly known as Manhattan Research

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  • Digital health news update: Rise of the Empathic Chatbots

    Digital health news update: Rise of the Empathic Chatbots

    DRG Digital's weekly roundup of news of note in digital health and pharma

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  • Digital health news update: Meekermania, and the AI arms race heats up

    Digital health news update: Meekermania, and the AI arms race heats up

    DRG Digital's weekly roundup of news of note in digital health and pharma

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  • For healthcare, a digital inflection point; for healthcare marketers, more headaches

    For healthcare, a digital inflection point; for healthcare marketers, more headaches

    Mary Meeker, the oracle of the internet, says healthcare is at a digital inflection point, but realizing her vision won't come without headaches for marketers

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  • Webinar: Best practices for global physician engagement and tailoring programs by country

    Webinar: Best practices for global physician engagement and tailoring programs by country

    Learn key trends from Taking the Pulse Global study across 28 countries, and best practices for global physician engagement

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  • Digital health news update: the consumerization of healthcare and Amazon's PBM plunge

    Digital health news update: the consumerization of healthcare and Amazon's PBM plunge

    Our weekly roundup of news of note in healthcare, pharma, marketing, and digital pharma marketing

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