DRG Digital Innovation Blog

Keep up to date on the latest digital health and marketing news and trends

  • Checking in on telemedicine adoption

    Checking in on telemedicine adoption

    Telemedicine was supposed to change the practice of medicine in the U.S. How’s it coming? Slowly, as state-level reimbursement policies change at a snail's pace

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  • Digital health news update: Can Allergan cut the cord on DTC TV?

    Digital health news update: Can Allergan cut the cord on DTC TV?

    Principal Analyst Matt Arnold shares a three minute run down of digital health and pharma news of note

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  • Digital health news update: Is Amazon hungry for the health sector?

    Author: Matthew Arnold, Principal Analyst Merck’s Alexa Diabetes Challenge has a winner in Wellpepper’s Sugarpod, a “multimodal diabetes care plan solution” that incorporates voice interaction...

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  • 2018 checklist for effective physician engagement

    Are you aiming to increase the effectiveness of your physician engagement? Run your plan against this handy checklist of advice from our analyst team:   Want...

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  • Pharma patient digital engagement gaining traction in Europe, a few innovators emerge

    Author: Ashwin Balasubramanian, Lead Digital Analyst Ed. note: analysis based on assessment of 132 pharma digital assets in the UK, Italy, Spain, France and Germany, including websites, patient...

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  • Digital health news update: Is Amazon hungry for the health sector?

    Digital health news update: Is Amazon hungry for the health sector?

    A semi-regular roundup of news of note at the intersection of digital health and pharma

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  • 2018 checklist for effective physician engagement

    2018 checklist for effective physician engagement

    Check your marketing plan against these “must haves” from our analyst team.

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  • Pharma patient digital engagement gaining traction in Europe, a few innovators emerge

    Pharma patient digital engagement gaining traction in Europe, a few innovators emerge

    Our analysts scoured the pharma digital landscape in Europe to identify innovators and best practices – here are a few highlights from what they found

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  • Pharma brands: to drive patient behavior, get to know the “why” behind it….

    Pharma brands: to drive patient behavior, get to know the “why” behind it….

    How pharma brands can leverage social intelligence and emotional analysis to better understand patient behavior

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  • Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

    Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

    Principal Analyst Matt Arnold covers the highlights of the recent Digital Pharma East conference in Philly

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  • Pharma’s approach to market access facing digital disruption, study finds

    Pharma’s approach to market access facing digital disruption, study finds

    New DRG Digital - Manhattan Research study finds that pharma’s traditional approach to payer marketing does not match the digital-first behaviors and expectations of today’s payers

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  • Structuring for Success: Is your organization prepared for multichannel acceleration?

    Structuring for Success: Is your organization prepared for multichannel acceleration?

    VP Digital Strategy & Insights Jeff Greene shares highlights from his new report that looks at the inner-workings of multichannel organizations in pharma.

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  • Digital health news update: Pandora’s precision ad targeting play; FDA’s mhealth fast track; Putting the LOL in KOLs

    Digital health news update: Pandora’s precision ad targeting play; FDA’s mhealth fast track; Putting the LOL in KOLs

    Matt Arnold gives you the latest in digital health and pharma: Pandora’s patient personas, Apple’s Watch ambitions, FDA easy pass for digital health tools and more

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  • Digitizing pharma’s pivot to payer marketing

    Digitizing pharma’s pivot to payer marketing

    Pharmas who don’t modernize their approach to payer engagement risk becoming irrelevant to this audience.

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  • Voice for health start-ups tackle New York City; Merck gets front-row seating

    Voice for health start-ups tackle New York City; Merck gets front-row seating

    It's Demo Day at the Alexa Diabetes Challenge - a Merck-sponsored hackathon to find the best voice-enabled solution for diabetes management.

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  • Webinar: A.I., Amazon & Chatbots … Oh My!

    Webinar: A.I., Amazon & Chatbots … Oh My!

    Learn which pharma marketing innovations to prioritize for 2018 success

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  • Fixing pharma’s big problem with HCP portals and customer experience

    Fixing pharma’s big problem with HCP portals and customer experience

    How can pharma fix their faulty HCP portals and customer experience?

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  • Digital health news update: IBM Watson’s struggles, Facebook and clinical trials, and more

    Digital health news update: IBM Watson’s struggles, Facebook and clinical trials, and more

    Digital health news update: IBM Watson’s struggles, Facebook and clinical trials, and more

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  • Digital health news update: Novartis names its first chief digital officer, Aetna and Apple Watch, much more

    Digital health news update: Novartis names its first chief digital officer, Aetna and Apple Watch, much more

    Principal Analyst Matt Arnold shares news and updates – this week’s post covers Novaratis’ new chief digital officer, Aetna and Apple Watch, and much more.

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  • How can pharma improve patient adherence?

    How can pharma improve patient adherence?

    This blog draws on the recent report “Nonadherence: an ongoing epidemic” from the Manhattan Research ePharma Consumer® study.

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