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DRG Digital Innovation Blog

Keep up to date on the latest digital health and marketing news and trends

  • Digital health news update: Pharma panned in Cannes; FDA has a plan

    Digital health news update: Pharma panned in Cannes; FDA has a plan

    A weekly roundup of news of note regarding digital health and pharma from DRG Digital, the company formerly known as Manhattan Research

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  • Digital health news update: Rise of the Empathic Chatbots

    Digital health news update: Rise of the Empathic Chatbots

    DRG Digital's weekly roundup of news of note in digital health and pharma

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  • Digital health news update: Meekermania, and the AI arms race heats up

    Digital health news update: Meekermania, and the AI arms race heats up

    DRG Digital's weekly roundup of news of note in digital health and pharma

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  • For healthcare, a digital inflection point; for healthcare marketers, more headaches

    For healthcare, a digital inflection point; for healthcare marketers, more headaches

    Mary Meeker, the oracle of the internet, says healthcare is at a digital inflection point, but realizing her vision won't come without headaches for marketers

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  • Hospital P&T committee members' jobs are getting tougher - here are ways pharmas can better support them

    Hospital P&T committee members' jobs are getting tougher - here are ways pharmas can better support them

    Hospitals are struggling with Rx price hikes expensive specialty therapeutics - how can pharma better support payers making formulary decisions?

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  • Webinar: Best practices for global physician engagement and tailoring programs by country

    Webinar: Best practices for global physician engagement and tailoring programs by country

    Learn key trends from Taking the Pulse Global study across 28 countries, and best practices for global physician engagement

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  • Digital health news update: the consumerization of healthcare and Amazon's PBM plunge

    Digital health news update: the consumerization of healthcare and Amazon's PBM plunge

    Our weekly roundup of news of note in healthcare, pharma, marketing, and digital pharma marketing

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  • Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds

    Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds

    Doctors want help from pharma in making decisions and caring for patients. Instead, they’re getting ads, according to findings from Decision Resources Group’s Manhattan Research

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  • Digital health news update: New leadership at FDA; Sermo launches Rx ratings

    Digital health news update: New leadership at FDA; Sermo launches Rx ratings

    Our weekly roundup of news of note in digital health and pharma

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  • Physician digital infographic - 3 must dos for physician engagement

    Physician digital infographic - 3 must dos for physician engagement

    Taking the Pulse® U.S. infographic highlights 3 key takeaways for pharma marketers to consider as they plan their physician engagement.

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  • Digital health news update: new focus on digital at FDA and Merck

    Digital health news update: new focus on digital at FDA and Merck

    News of note in digital health and pharma and digital pharma

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  • Digital health news update: Verily's big data bonanza Baseline

    Digital health news update: Verily's big data bonanza Baseline

    A rundown of news of note in healthcare, digital health and pharma

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  • Webinar: 5 ways healthcare brands can stand out to physicians in the digital ecosystem

    Webinar: 5 ways healthcare brands can stand out to physicians in the digital ecosystem

    Learn how to meet physicians in the right channels, with the right content and education, and motivate behaviors and decisions.

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  • Beyond the pill – moving past the hype to driving outcomes

    Beyond the pill – moving past the hype to driving outcomes

    Pharma brands are converting the buzz around “beyond the pill” into tangible solutions that add value to their treatments -- what is the opportunity for your brand?

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  • Pharma product launches demand real world marketing data inputs

    Pharma product launches demand real world marketing data inputs

    Real world physician and patient data inputs are transforming how pharma marketers model their audiences, map the customer journey and ultimately launch their products.

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  • Digital health news update: FDA relaxes (a bit) on DTC gene tests

    Digital health news update: FDA relaxes (a bit) on DTC gene tests

    News of note in healthcare digital, marketing, pharma, and digital pharma marketing

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  • Telehealth and the road to point-of-care everywhere

    Telehealth and the road to point-of-care everywhere

    Telehealth adoption is primed for growth as use cases broaden - what's the opportunity for healthcare brands?

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  • Digital health news update: VR as the treatment and the Sunflower State's post-AHCA debate

    Digital health news update: VR as the treatment and the Sunflower State's post-AHCA debate

    A weekly roundup of news of note in digital marketing and healthcare and digital health.

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  • Digital health news update: After the AHCA, and Apple’s healthcare strategy

    Digital health news update: After the AHCA, and Apple’s healthcare strategy

    Principal Analyst Matt Arnold shares a round up of the latest health, pharma and digital news, including what happens after the AHCA demise, Apple’s healthcare strategy and more

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  • Five things pharma should know about cardiologists

    Five things pharma should know about cardiologists

    Five key things pharma should know about cardiologists from ePharma Physician

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